And Sometimes “Why”
Why is vital but it is not an excuse to withhold buy-in. Too often people hide behind the fact that they didn’t know the why as to why they didn’t execute. Why helps but it should never be the deciding factor in the execution of a plan. A person can do a lot with the information found in the what, where, when, who, and how without knowing anything about the why. Why is best comprehended in hindsight anyway. Telling someone why isn’t the same as the lightbulb moment they get when they experience why something is being done in the process of doing it. Great teammates don’t need much buy-in to get moving.