Knowing Your Whys

Why is important. Leadership books emphasize the need for everyone to know “why” in order to get them to buy in. Communicating why is vital for a team to execute the plan forward. This is especially true when playing the long game because today’s tiny win needs to be framed up in the context that points to the big win later. If a team fails to communicate why today’s small progress is important, down the road the team could get unnecessarily discouraged and may not endure to the realization of their goal. What small progress today can you connect to the big win days, months, or years from now?

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