Communicate to all audiences.

Communication is important and incredibly complex. When we communicate, we need to realize that we are talking to different groups of people at the same time. Public statements should be handled with care because public means multiple audiences. Leaders that throw their teams under the bus in public will lose their respect. People watch how we speak about our team. If we are too defensive, then we seem insecure. If we are too quick to bend to a complaint, we are communicating that our team is incompetent. We should always engage in dialogues about our team’s performance, but we should choose our words carefully because our words always find their way to every audience, including the ones we depend on most.

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