Launch or Long Tail?
We generally discount the future for immediate gains. Would you rather have $100 today or fifty cents every day for one year? Anyone can do the math but how would your decision be affected with a crisp one hundred dollar bill sitting on your desk next to two quarters? Significant success at the launch of a project often makes a team feel good about all their planning and effort. How will you feel when the rate of success falls off after the initial launch? Will that depress your team or will your team set an additional goal for the long-term after the launch? Initial results that are not sustainable over time will never compare to the slow sustainable incremental result over a long period of time. Your team just has to be willing to set the short AND long-term goal and commit to grinding it out as much as launching well.