Best can be achieved. Teams must believe that in order to resist the urge to settle for less than best. The best isn’t reserved for the other team. The pursuit of excellence can wear a team out. The team that realizes that the pursuit of best is a marathon and not a sprint will outlast everyone else on the path to the best result. The best is reserved for those that refuse to settle and choose to diligently work the plan every day. Teenage couples wait for marriage all the time. People get out of debt. People lose weight. Those that believe the lie that it’s not really possible and that everyone quits will be tempted to compromise what they know is a better outcome. “It’s normal to quit now” is the lie that gets us to settle. People make it to the best result and my team can be in that best category.